Jim Beam~A Legend for 213 years

When Jacob Beam cooked up his first batch of bourbon back in 1795, debts were settled with duels. The American Dream was still taking shape. And you added more horsepower by, well, adding another horse.

A lot has changed over the past 213 years. But at Jim Beam, things have remained more or less the same. All that time has been spent painstakingly and passionately perfecting Kentucky Straight Bourbon Whiskey. Proudly the world’s finest bourbon and still made by the same family, pretty much the same way. There is now a whole family of bourbons. Some are aged longer to add a little more character and complexity. One of the bourbons is filtered through charcoal for a more rounded and mature taste. Another offers a spicy rye flavor. And a few are made in small batches, the way bourbon used to be made. They can be light and delicate. Creamy and elegant. Smooth. Balanced. Chewy. Crisp.